meaning: invite, tempt, lead
勧誘 == kanyuu == (noun that can take する to act as a verb) invitation, solicitation, canvassing, inducement, persuasion, encouragement
Left radical is 'words/speak' (言). Right radial
is 'excel/excellent' (秀), which here acts phonetically to express
'lead'. To 'lead with words' is to invite or tempt.
suggests as a
mnemonic: 'Excellent words lead to temptation.'