Be wise. Be brave. Be tricky. (slithytove) wrote,
Be wise. Be brave. Be tricky.
slithytove

  • Mood:

Non-being and Somethingness, No. 7 in a series

SEAGRAM'S VO is running a billboard advertising campaign with the slogan "They drink VO. It's what men do." Each billboard features a bottle of VO and a rocks glass with a couple of inches of VO on a gold background, and an example in large print of 'what men do', followed by the slogan.

I'm a man. Are these things I do?

Current ads, from the Seagram's site (I've seen most of these on the road, too):

What men do Me
"They don't browse." Are you kidding? I'm browsing right now, this here's a browser. Sheesh.
"They watch golf on TV." Zzzzzzzzzzzzzzzzz...
"They high five." Nope.
"They buy the best equipment for a sport they've never played." Okay, I admit to this one, on occasion.
"They really believe they could've gone pro." At what, Quake? Jogging? I don't think so.
"They remember scores. They forget anniversaries." What's a score? That's for, like sports?
"They try to learn guitar at least once." Touché. But it was a loooong time ago.

Four of these have to do with sports. Maybe there's a connection between sports and alcohol. Certainly there's a connection between football and beer. I'm just not a sports guy, which I admit, may make me atypical for a 21st century American male, and maybe most males, in most times and places. And if I get to pick my alcohol, I'll go with scotch, not Canadian, but that's just me.

Subscribe
  • Post a new comment

    Error

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 0 comments