SEAGRAM'S VO is running a billboard advertising campaign with the slogan "They drink VO. It's what men do." Each billboard features a bottle of VO and a rocks glass with a couple of inches of VO on a gold background, and an example in large print of 'what men do', followed by the slogan.
I'm a man. Are these things I do?
Current ads, from the Seagram's site (I've seen most of these on the road, too):
|What men do||Me|
|"They don't browse."||Are you kidding? I'm browsing right now, this here's a browser. Sheesh.|
|"They watch golf on TV."||Zzzzzzzzzzzzzzzzz...|
|"They high five."||Nope.|
|"They buy the best equipment for a sport they've never played."||Okay, I admit to this one, on occasion.|
|"They really believe they could've gone pro."||At what, Quake? Jogging? I don't think so.|
|"They remember scores. They forget anniversaries."||What's a score? That's for, like sports?|
|"They try to learn guitar at least once."||Touché. But it was a loooong time ago.|
Four of these have to do with sports. Maybe there's a connection between sports and alcohol. Certainly there's a connection between football and beer. I'm just not a sports guy, which I admit, may make me atypical for a 21st century American male, and maybe most males, in most times and places. And if I get to pick my alcohol, I'll go with scotch, not Canadian, but that's just me.