Be wise. Be brave. Be tricky. (slithytove) wrote,
Be wise. Be brave. Be tricky.
slithytove

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Art from Japanese psychiatric pharmaceutical advertisements.
via MetaFilter.

I recognize about half the drugs from their generic names; the others are unknown to me. What I find especially interesting is how this commercial art exploits the visual vocabulary of fine art. You can identify stuff that is clearly related to Dali, Magritte, and the surrealists; stuff that is Dada-esque; influences of 1960's Op Art, stuff that looks like Klee, and so on.

Did you know that the same expressionist techniques that the Nazis condemned as 'degenerate art', they used in their own propaganda posters? Why? Because those techniques were effective. They emotionally grabbed the viewer.

It's just funny how artistic technique and vocabulary bleeds from one venue to another.


KAI


meaning: mediate, shell

厄介 == yakkai == (noun, adjective that takes な) trouble, burden, care, bother, worry, dependence, support, kindness, obligation
魚介 == gyokai == (noun) seafood


Originally a pictograph of a person between plates of armor. This idea expanded to encompass the concept of shelled sea creatures, and also to mean 'mediate', through the concept of 'being between things'. Henshall suggests taking the character as an arrow, and as a mnemonic:  'Shell protects mediator from arrow.'

Info from Taka Kanji Database
List of compounds including this character from Risu Dictionary

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