Be wise. Be brave. Be tricky. (slithytove) wrote,
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Moe meets management



38-year-old Takeshi Ueno, came into a staff meeting waving a book about baseball with the picture of a gamine schoolgirl on the cover. It had the clunky title: "What if the Female Manager of a High-School Baseball Team read Drucker's 'Management'". Mr Ueno told his staff to read it...

As news of the novel travelled from office to café to home, its sales topped 1m. According to the publisher, the cutesy manga cover was aimed more at attracting salarymen than women. Yet almost half of the buyers have been female. What’s more, sales for [Peter] Drucker’s original works, such as “Management: Tasks, Responsibilities, Practices”, published in 1973, have soared...

The unlikely catalyst for this cultish enthusiasm is a fictional teenager called Minami. Like many high-school girls in Japan, she becomes the gofer for the baseball team’s male coach. Unlike many of her compatriots, she is the kind of girl, as the book says, who leaps before she looks. Horrified by the team’s lack of ambition, she sets it the goal of reaching the high-school championships. She stumbles upon Drucker’s 1973 book, and it helps her turn the rabble into a team.
BEHOLD THE UNSTOPPABLE POWER OF THE (fictional) JAPANESE SCHOOLGIRL!!! CLEAR AND MEASURABLE GOALS — POWER-ATTACK!!!

I'd watch that.

Full story at The Economist.
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