Of course, the photographer used children, which is sort of like sprinkling Knorr Concentrated Cute Base into the soup pot to make your soup cuter. It's cheating. I want to see him try the same thing with middle-aged cube rats, washed-up porn stars, or presidential candidates.
Actually, come to think of it, that might be cute too. Okay, the whole idea is just clever. Kudos to the photog, kids or no kids.